Bringing Meaning to Research

Research is useless without a purpose. Aligning values behind research goals allows for the most impactful results.

Researching through empathy allows research participants to be understood, allowing researchers to properly implement users’ priorities and needs in product development.

Researching with a curious mindset allows for flexibility when needfinding, and being open to unexpected, but robust research results.

Researching through inclusion allows for diverse and representative populations to be recognized and considered throughout the research process.